From customer and employee satisfaction to engagement
How can companies – big and small – turn their corporate communication into corporate social engagement? How can you use social media to engage your employees in your work with social responsibility and sustainability? And how can you get your customers on board as well?
We met pioneering companies and experts, who are already successfully applying new ways of engaging both their internal and external stakeholders with the use of innovative campaigns and training programmes as well as the application of social media.
At our miniconference we explored practical cases and how-to insights from:
Telecompany Call Me‘s CEO Hanne Lindblad, who talked about her company’s engagement activities, including:
- Their “Trust” strategy – The Call Me Way
- The success factors behind the popular “Tal Ordentligt” campaign
- How they engage their customers in campaigns as well as in their day-to-day routines
Read Tania’s article about Call Me here.
Majken Bülow, Sustainability Manager at one of the world’s leading sustainable carpet companies, Interface. She spoke about:
- Key learnings so far on the company’s sustainability journey Mission Zero
- Their internal ambassador programme
- How they use social media for co-innovation activities with stakeholders
Social media expert and social web rock’n’roll chick Henriette Weber from Toothless Tiger. Among other things, she gave:
- An overall introduction to the various online engagement tools that you can use in your sustainability and social responsibility efforts.
- The opportunities and pitfalls of using social media
- Concrete “do’s” and “don’t”s once you start communicating and engaging
See the full programme here:
ABOUT THE SOCIAL BUSINESS CLUB
The Social Business Club is an inspirational network forum for professionals from around the world with an interest in innovative and sustainable business practices that create value for society and the bottom line – from CSR and social entrepreneurship to social innovation and shared value. Basic membership is free and gives you access to our online network of more than 4,000 like-minded members from all over the world.
Free sign-up www.thesocialbusinessclub.com
