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The European Financial Review
December 18, 2010

SUSTAINABLE BUSINESS SUCCESS THROUGH CORPORATE SOCIAL INNOVATION

New rules for future economic growth are paving the way for business unusual. Companies are future-proofing their business by building corporate responsibility and sustainable value-creation into their core. Not only are the current imbalances making it more difficult forcompanies to sustain business as usual due to resource scarcity, natural disasters or social instability, which raise costs and endanger operations.