CORPORATE ACTIVISM IS PAYING OFF FOR COOP

Removing damaging food products from its shelves (choice editing) and posting controversial ads that create awareness of pesticides in food production are just some of the actions that Denmark’s largest retailer of consumer goods, COOP, has taken over the years to show its stand in support of sustainable consumption.

This week, the retail giant was rewarded with the 2018 Sustainable Brand Index award – Denmark. As part of the largest Nordic brand study, 7000 Danish consumers were interviewed on 202 brands and rated COOP as the most sustainable brand of 2018.

CONSUMERS VOTE WITH THEIR SHOPPING BASKET

Consumers are increasingly expecting companies to take concrete actions to address social and environmental issues through their business.

Being owned by its more than 1.6 million customers, addressing concerns like these is particularly obligating for a company like COOP, who among other things has spent the past 40 years reducing and removing harmful chemicals from consumer products.

CAMPAIGN AGAINST “THE DIRTY DOZEN”

Most recently, COOP has launched the Danish campaign Nykemilov.nu in order to put pressure on Danish politicians to vote for a ban that removes twelve of the most harmful chemicals from consumer goods (“the dirty dozen”).

“We can’t just sit and wait for EU bans or national legislation to change. Instead, we remove harmful products from our shelves, ban the use of these chemicals in our own products, put pressure on suppliers, and provide a platform to mobilize our customers, so we can stand together in pushing for sustainable change.” Explains COOP’s CSR Manager, Thomas Roland.