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- Tania Ellis
- May 8, 2019
Imagine if you could go into a supermarket and trace back the origin of the fish, meat or any other product you want to buy?
What if you could see exactly how your product was produced, by whom, and how it made its way through the supply chain until it ended up in your shopping basket?
And all this from using nothing more than your smartphone to scan the product’s QR code?
Well, this reality is not so far away.
TRACEABILITY & SUSTAINABLE SUPPLY CHAINS VERSION 2.0
In its efforts to ensure transparency and traceability in supply chains, the world’s largest conservation organization, WWF (The World Wide Fund for Nature) has found a new weapon in its fight for protecting people and nature: technology.
With the use of blockchain technologies, for example, WWF has found a new way of providing both businesses and consumers with a tool that enables them to track and trace items throughout the supply chain from source to table.
See how WWF is applying blockchain technology to improve traceability and sustainability in the fishing industry: (Scroll down to get hands on advice from WWF’s Advisor Innovation and Market Transformation).
DISRUPTIVE JOINT VENTURES FOR PROTECTING PEOPLE & PLANET
What started as a pilot blockchain-based project, has since turned into an open platform solution, as a result of a joint venture with BCG Digital Ventures, a corporate investment and incubation firm founded by the global management consulting firm Boston Consulting Group.
This alliance means that the revolutionary OpenSC platform is now available to all businesses that are looking to demonstrate that their products are produced in environmentally-friendly or ethical ways.
It also means that WWF has taken one digital step closer to fulfilling its mission of stopping the degradation of the planet’s natural environment and building a future in which humans live in harmony with nature.
TECH FOR GOOD
But WWFs tech adventure doesn’t stop here. Hackathons, co-creative Panda Labs, and other blockchain-based ventures are also a part of WWFs disruptive tech arsenal.
”We are in a situation where business-as-usual approaches are simply not scaling fast enough for WWF to reach our global goals. We need new approaches to solve these BIG problems we are facing and we see a great potential for positive disruption in emerging technology and new business models – particularly in combination with WWF’s expertise and “privileged assets” such as our access to markets, our brand, members, credentials,” explains Tobias Trier Fuglsang, Advisor Innovation and Market Transformation, WWF.
As Tobias concludes: “Emerging technology is becoming central for us in our fight against environmental degradation of habitats and species and social equity.”
GET MORE HOW-TO INSIGHTS FROM WWF
Tobias Trier Fuglsang was one of the key note speakers at the miniconference on “Sustainability & Tech” in The Social Business Club.
At the miniconference, Tobias Trier Fuglsang shared insights into WWF’s disruptive techvelopment ventures and how WWF engages with a wide range of alliance partners.
Get key advice and insights into how WWF is linking sustainability and tech in this video interview:
During the miniconference participants and key note speakers exchanged their experience and ideas on how technology can drive sustainable business solutions.
Get more insights and concrete inspiration from the other key note speakers:
- The social business expert who provides an overview of key concepts, global trends & cases on sustainability & tech (Tania Ellis, Special Advisor & Founder, The Social Business Company)
- The commercial IT company that applies innovative technology solutions to improve livelihood opportunities in rural communities (Marie Højgaard Berg, Partnership Manager, Bluetown)
- The international alliance that works to bridge sustainable development needs with digital finance (Marianne Haahr, Director, Sustainable Digital Finance Alliance)
THE SOCIAL BUSINESS CLUB
The Social Business Club is an open international network forum for professionals from around the world with an interest in innovative and sustainable business practices that create value for society and the bottom line – from CSR and social entrepreneurship to social innovation and shared value. The network is hosted by Tania Ellis, founder of The Social Business Company.
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